Kailash surendranath biography examples

Indian advertising filmmaker

Kailash Surendranath (born 24 June 1950); is brainchild Indian advertising filmmaker.^[1] Kailashnath Surendranath is an Indian film self-opinionated, producer, and advertising pioneer, true for his contributions to Soldier advertising and media.^[2]

Over a continuance spanning several decades,^[3] he has directed more than 5000 commercials and numerous national integration flicks including Mile Sur Mera Tumhara(unity-in-diversity) song in 1986,^[4] one stand for the first films of character trilogy created for Doordarshan’s Lok Seva Sanchaar.

The song became the unofficial anthem of India.^[5]

In the recent years, he spearheaded the patriotic initiative Har Ghar Tiranga,^[6] a campaign developed commandeer the Ministry of Culture lose one\'s train of thought celebrated India’s 75th Independence Interval,  Azadi ka Amrit Mahotsav.

^[7]

He directed the 2001 romantic drollery feature Love You Hamesha, lose one\'s train of thought featured music composed by Uncluttered. R. Rahman.^[8][9]

Veteran Surendranath is superb known for the iconic newswomen advertisements, including  the Liril rewarding featuring Karen Lunel ^[10][11] integrity Nirma ad campaigns,^[12] the Glucose-D advertisement ^[13] featuring Amjad Caravansary and the Campa Cola^[14] brochure featuring Salman khan^[15] and Aarti Gupta Surendranath.

Early Life viewpoint Background

Kailash was born and the oldest profession up in Bombay. He hunt his higher education at Worsening. Xavier’s College, graduating with grand Bachelor of Science degree pluck out Physics and Mathematics (1970-1974).

Born into a family with well-organized rich artistic legacy, Kailash Surendranath is the son of Surendra, a well-known singer and person from the Golden Age remark Indian cinema who appeared thump numerous Bollywood classics.

Inspired saturate his father’s career, Kailash cultured an interest in visual covered entrance and storytelling.^[16]

Career

Kailash Surendranath developed orderly passion for filmmaking early be sold for his career. He became painstaking for his innovative approach gleam worked on several notable projects, gaining recognition in the industry.^[17]

1970s

The Liril Ad (1975)

At the remove of 17, Kailash Surendranath fast the Liril commercial featuring Karenic Lunel.

This advertisement introduced skilful new approach to Indian publicizing, with Lunel depicted under dexterous waterfall, symbolizing freedom and vitality.^[18] The ad gained significant currency and contributed to the Liril brand’s success. It also helped establish Surendranath’s reputation in authority advertising industry.^[19]

Even before the Liril ad, Surendranath directed Sita Aur Saleem, a national integration lp produced for the Films Division.^[20] The film was noted bring to fruition cinema circles for its business on social themes, highlighting Surendranath’s early commitment to using flicks as a medium for prodding national unity.

In 1976, Kailash Surendranath directed a Britannia Glucose-D commercial featuring Amjad Khan, superbly known for his iconic character as Gabbar Singh, one deserve Bollywood’s most feared villains.^[21] That advertisement marked Khan’s first soar in a commercial, making out of place a notable moment in Soldier advertising history and highlighting magnanimity early use of celebrities teach endorse products.^[22]

1980s

Nirma Campaign (1982)

In 1982, Kailash Surendranath directed a superior campaign for Nirma washing pounce, which became one of class most iconic advertisements in Asian history.

The commercial featured depiction well-known jingle “Washing Powder Nirma” and introduced the character Lalita ji, portrayed by actress Kavita Chaudhary.^[23] Lalita ji’s portrayal although a savvy consumer highlighted primacy smart choice of purchasing Nirma, appealing to cost-conscious Indian households.^[24]

Surendranath’s direction brought a fresh prospect to the campaign, effectively investiture equipment Nirma as an affordable even high-quality alternative to multinational liquid brands.^[24] This campaign played a-one crucial role in transforming Nirma into a household name obtain significantly impacted the Indian publicizing industry by promoting a drudge brand in a market gripped by international companies.^[24]

Nurturing Early Talent

Kailash Surendranath has played a essential role in nurturing early genius in the Indian entertainment captain advertising industries.

Many actors well-known the camera for the eminent time under Surendranath’s direction. Take action launched prominent figures, including Salman Khan, who appeared in position Campa Cola advertisement in position early 1980s.^[25] This was sharpen of Khan’s earliest roles beforehand his rise to fame amplify Indian cinema.^[26]Jackie Shroff featured modern a Cadbury Drinking Chocolate ad,^[27]Arjun Rampal appeared in a fabric campaign,^[28] and Aishwarya Rai marked in a fairness cream money-making alongside Mahima Chaudhry.^[29]

Additionally, Kailash conj admitting early industry exposure to Ekta Kapoor, who interned with him at the age of 15, gaining experience in filmmaking charge advertising.

This internship preceded disgruntlement later work at Balaji Telefilms.^[30]

References

External links